Internal tool
GOOGLE ADS API TOOL
Showdown Social uses Google Ads API access to bring advertising performance metrics into an internal reporting and operations system. The purpose is to help our team understand campaign performance and make the most of Google Ads spend.
Purpose of the application
The application is an internal reporting tool for Showdown Social and RF Operator team members. It connects to Google Ads through approved OAuth credentials and a Google Ads developer token so authorized users can review campaign performance in one operating system.
Google Ads API data used
- Pull campaign, ad group, keyword, ad, cost, click, impression, and conversion metrics from Showdown Social Google Ads accounts.
- Build internal performance dashboards that help the team understand which campaigns are producing demand and bookings.
- Review trends in spend, cost per conversion, conversion volume, and campaign delivery so budgets can be managed responsibly.
- Support internal reporting and optimization workflows for Google Ads accounts owned or managed by Showdown Social.
Access and data handling
- The tool is used by authorized internal team members only.
- API credentials are stored in server-side or local environment configuration and are not exposed to public users.
- The implementation is focused on Showdown Social's own advertising accounts and internal business operations.
- Google Ads data is used for reporting, analysis, budget planning, and campaign optimization.
Contact
Questions about this internal Google Ads API tool can be sent to contact@showdown.com.